Handling Feedback

“Know what your customers want most and what your company does best. Focus on where those two meet.” – Kevin Stirtz

In business, customers’ feedback is very important. Feedback can be positive or negative. Business owners should be open to constructive criticisms and should not consider every negative feedback as bashing. Lack of feedback doesn’t mean your customers are happy and satisfied. It could mean that they are not interested in your product that’s why they won’t bother to say anything. Customers giving feedback about your product means they are interested but may want to see more from it. It’s like saying “oh this one is good but it could have been better if”.  Again, the key is open-mindedness, being receptive to ideas.

“Treat your customers like they own you. Because they do.” – Mark Cuban

In the entertainment industry, the customers are the audience. Producers are willing to spend a lot of money to make a show entertaining and interesting to attract audiences. More audience means more money.

In this age of social media, it is easier to get feedback from the audience. People express their happiness, satisfaction, disappointment, and wishes on social media. This is a convenient way for producers to know if a show is doing well or not.

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

If you get unhappy customers, you do not badmouth them. They are your customers and they have all the right to demand. In the first place, they are the reason why you are in the business, love them or lose them. Without them, you are nothing.

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter

To those who take their customers for granted and badmouth them should think twice. I suggest you go over and learn from this ARTICLE about good customer service. Whether you are the owner or an employee, you should be careful with your words because it reflects to the company you are working at. Don’t ever test the loyalty of your customers, handle it with care. Practice empathy by putting yourself in your customers’ place so that you have a better understanding of the whole picture.

“Although your customers won’t love you if you give bad service, your competitors will.” – Kate Zabriskie


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